How many times have you opened a Marketo program — one a colleague built, or one you built two years ago — and had no idea what was going on? You spend fifteen, twenty minutes clicking through smart campaigns trying to reverse-engineer what the program actually does.
That process is a pain even for Marketo experts. It's worse if you've inherited a new instance. And if you're newer to Marketo, it can stall a whole week of work.
This new free skill, built on top of Adobe's new Marketo MCP, writes the documentation for you.
▶ Watch the walkthrough on YouTube
How it works
The skill is simple. You call it and tell Claude which program to document — in the demo, the program is called Claude Demo Program.
Claude finds the program, reads the skill, and starts calling the Marketo MCP tools it needs — things like get_tokens_by_folder and browse_smart_campaigns — to pull every asset, token, and campaign out of the instance.
When Claude finishes reading, it assembles the documentation right in the chat.
What the documentation covers
1. Overview and configuration
The first two sections are straightforward, but they catch real issues — things like tags not being set on the program, which quietly breaks ROI reporting downstream.
2. Asset inventory
A complete list of everything inside the program: smart campaigns, emails, program-send smart lists, landing pages, forms, and every token.
3. Program logic flow
This is the most detailed section — an all-inclusive breakdown of every smart campaign in the program. Smart lists, triggers, filters, flow steps, and what each one actually does.
Even a small program can have seven or eight smart campaigns, and it's not unusual to see fifteen or twenty in a larger one. Reading through all of that manually is where the hours go.
4. Program flow summary
This is my favorite part of the skill. It summarizes everything the program is doing — every campaign, every flow step — in one short paragraph. When a new teammate asks "what does this program do?", you paste the paragraph. Done.
5. Health and QA flags
Claude breaks issues down by severity:
- Critical: parts of the program that are actually broken.
- Warnings: things that work but are incomplete.
- Info: suggestions based on industry best practices — not bugs, just opportunities.
6. Performance snapshot
Based on the program analyzer and the email performance report. If the program has no performance metrics yet, this section stays empty — as it is in the demo program.
Why we built this
Marketo programs are complex, and documentation is almost always non-existent. New hires, audits, migrations, handoffs — they all run into the same wall, and the fix has always been "go click through it." With the MCP and this skill, that afternoon of clicking collapses into a single prompt.
Get the skill
The skill is free. You can find it alongside our other Claude skills for marketers.
New to Claude skills? Start with the quick setup guide — under two minutes.
If you have questions, drop a comment on the YouTube walkthrough or reach out directly.
