Your pipeline is waiting on a campaign nobody has time to build.
Marketo AI for teams who don’t have the time to change every asset and chase every stakeholder. More campaigns = more pipeline.
Marketo AI. More campaigns. Zero Marketo expertise.
Most tools need clean inputs and a Marketo expert. Mary works where your team already does — gathering scattered requests and chasing stakeholders in your project management tool.
How to build a Marketo program with AI
Any brief. Even a rough one.
Rough notes. Partial content. Doesn’t matter. Mary reads whatever you send — vague asks, scattered feedback, incomplete copy — and figures out exactly what needs to happen. She builds what she can immediately and flags what’s missing.
The whole thing. From scratch.
Complete Marketo programs, built from scratch. Mary maps every deliverable, assigns owners, tracks dependencies, and builds every email and asset herself — all while chasing down the stakeholders holding things up. Your team watches it happen on a live task list.
Your team launches without touching Marketo.
See your emails and landing pages live in the editor — every change reflects instantly, no test emails needed. When you’re happy, it launches. A complete Marketo program, built and ready, without anyone on your team logging in.
Every campaign Mary builds is pipeline you weren’t going to generate otherwise.
Campaign ideas stop dying in the backlog.
Every request that used to sit in a queue now gets built. Mary doesn’t have a backlog, a vacation, or a competing priority. If there’s a brief, there’s a campaign.
Anyone on your team can launch a Marketo campaign.
Submit a brief, Mary handles the build. The only thing standing between you and more pipeline is whether you have content to run.
More campaigns in market. More pipeline generated.
More campaigns means more touches, more conversions, more pipeline. Mary removes the one thing capping how many you could run.
One MOps person can now support an entire marketing org.
Make your MOps team 10x more effective.
$956K in new monthly pipeline — Sysdig’s one-person MOps team, after handing execution to Mary.
What is Marketo AI?
Marketo AI is the use of AI to build, operate, and analyze inside Adobe Marketo Engage. It covers program creation from briefs, token and snippet generation, smart list construction, nurture logic, email QA, and performance reporting. Mary is Marketo AI built for teams who don't have a full-time Marketo specialist on call.
Can AI build Marketo programs?
Yes. Given a brief — audience, offer, channel, send cadence — an AI agent can build the full Marketo program: email assets, landing pages, tokens, smart lists, flow steps, and nurture logic. Mary builds inside your Marketo instance using your templates and tokens, then hands a finished program to your team to review and launch.
How do you build a Marketo program with AI?
You write a brief (one paragraph is enough), connect the AI to your Marketo instance, and the AI generates the program — assets, tokens, smart lists, flow. Mary uses Adobe's Marketo Engage MCP to create programs natively inside Marketo, so nothing is copy-pasted and everything respects your existing templates and folder structure.
What’s the Adobe Marketo MCP?
The Adobe Marketo Engage MCP (Model Context Protocol) is Adobe’s official way for AI agents to read and write inside Marketo. It’s the integration that makes AI-built Marketo programs land as real Marketo objects — not mockups. Mary uses the Marketo MCP plus allGood’s Claude skills to build programs directly inside your instance.
How long does it take AI to build a Marketo campaign?
A full Marketo program — emails, landing pages, smart lists, nurture flow — takes Mary about 15 minutes end-to-end. That’s from brief to ready-for-review. For reference, the same program built by a Marketo specialist typically takes 4–8 hours, and a junior builder a full day. Review time on top adds 15–30 minutes.
What’s the difference between a Marketo program and a campaign?
A Marketo program is the container — the folder holding all assets, smart lists, and flow steps for a piece of marketing. A Marketo campaign is a specific smart campaign inside the program that executes flow logic. Programs are the unit of marketing; campaigns are the unit of automation inside them. Mary builds at the program level.
Your next campaign is already late. Mary can build it today.
Every week a campaign doesn’t go out is pipeline that doesn’t get generated. Stop waiting on Marketo expertise you don’t have.
Join the marketing teams who’ve handed campaign execution to Mary and never looked back.
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