Mary turns inbound into pipeline.
Enterprise B2B CMOs hire Mary to run thousands of campaigns and manage millions of leads. The AI marketing agent for B2B pipeline.
of your inbound leads never become pipeline.
6 tools. 7 people. 3 days.
2 tools. 0 people. 42 seconds.
Leads Mary touches become pipeline.
3,215
New SALs per month
Customer: Sysdig
~$1M
Incremental pipeline
First 30 days
56%
Conversion rate lift
Speed-to-lead: 15 min → 42 sec
Based on real customer outcomes.
Trusted by marketing ops, demand gen, and marketing leadership
“allGood is the best. They really do everything so well. 120% improvement. I am a real customer, not AI. Seriously guys, this isn't AI.”
Rich Copenhagen
Sr. Director Business Operations
“Mary took our enrichment rate from 40% to 80% and cut list processing time from over an hour to under 15 minutes. 84% of our records are now fully enriched and ready to route — pipeline starts with clean data, and we finally have it.”
Kristine Boulay-Phaneuf
Marketing Operations Campaign Manager
“We've run over 22 campaigns with Mary. She's generated over 1,000 MQLs, $1 million in pipeline, and more than 150 meeting bookings, while reducing email build times by 40%.”
Senior Manager, Global Engagement Marketing
Global Tech Company
75–95%
of inbound leads never make it to pipeline.
Mary was built to fix that.
Most inbound dies in the handoff — lost between 6 tools, 7 people, and 3 days of delays. Mary was built to close that gap.
6+
Tools
7
People
3 days
Time elapsed
Mary owns everything between marketing and sales.
Every lead that hits your funnel gets prioritized, worked, and routed to sales — automatically, in minutes, not days.
Every lead gets actioned.
Not just the ones your team has bandwidth for. 42 second speed-to-lead. No form goes unprocessed. No list ages in a Google Sheet over the weekend.
Mary owns pipeline from lead intake to qualified opportunity. Here’s what she did last month.
“Process the 4,200 leads from our webinar.”
4,200 leads imported, screened, enriched. 1,847 ICP matches enrolled in nurture within 6 hours.
“Our event in Tokyo ended at 11pm local time.”
312 leads processed overnight. 23 qualified opportunities routed to APAC reps by morning.
“We need a follow-up nurture for the Q4 webinar series.”
7-touch email sequence built and launched in Marketo. 15 minutes from brief to live program.
“Figure out which of these 8,000 leads are actually worth talking to.”
8,000 leads screened. 2,100 junk filtered. 3,400 enriched. 1,200 ICP matches prioritized for sales.
“Sales says they don't trust the leads we're sending.”
Every lead routed with full context: company size, ICP fit score, engagement history, and plain-English rationale for why it was sent.
“We have replies piling up from the last three campaigns.”
13,567 replies categorized in real time. 12 high-intent leads routed. 1,234 spam filtered. 2,847 OOO logged.
“We're running the same nurture we built two years ago.”
6 new programs designed and deployed. Running simultaneously. Conversion rate up 167%.
“Our data is a mess. Half these records are missing company info.”
Enriched 6,200 records across multiple providers. 50–75% better match rates than rule-based tools.
“Can Mary route leads differently for enterprise vs. mid-market?”
Custom routing: enterprise to named AEs, mid-market to round-robin. Subsidiaries matched to parents automatically. Every decision explained.
Mary is an AI marketing agent & marketing automation.
Mary uses
Mary replaces
New Hire vs Agency vs Mary
| New Hire | Agency | Mary | |
|---|---|---|---|
| Starts in | 90 days | 2–4 weeks | 48 hours |
| Cost | $150–$200K/yr + benefits | $10–$30K/month retainer | Pay per job |
| Hours | 40 hrs/week | Project-based | 168 hrs/week — 24×7×365 |
| Languages | 1 | 1–2 | 58 |
| Martech | Yours | Yours | Yours + Hers |
What is an AI pipeline manager?
An AI pipeline manager is an autonomous marketing system that handles the operational work behind B2B pipeline — enriching leads, routing them to the right rep, and running campaigns. Unlike rules-based marketing automation, it reasons about each lead and each campaign individually. Mary by allGood is an AI pipeline manager built for B2B marketing teams.
What is an AI marketing agent?
An AI marketing agent is software that does the work of a marketing employee — not just sends emails on a schedule. It can take a brief and build a campaign, clean a lead list, route a lead based on fit, or respond to replies. Mary is an AI marketing agent for B2B marketing teams, covering lead quality, campaign execution, and routing.
How is AI used in B2B pipeline generation?
AI is used in B2B pipeline generation to enrich lead data, score ICP fit, match leads to accounts, route inbounds to the right rep in seconds, build campaigns from briefs, and handle campaign replies. The shift is from rules-based automation to reasoning — every lead and every campaign gets individual judgment instead of generic workflows.
What’s the difference between an AI marketing agent and marketing automation?
Marketing automation (Marketo, HubSpot, Pardot) executes pre-built workflows — if X, then send Y. An AI marketing agent reasons about each situation — it reads the lead, decides what to do, and does it. Mary sits on top of your marketing automation and handles the judgment work: lead quality, routing, and campaign execution.
Who is Mary by allGood?
Mary is the AI pipeline manager built by allGood for B2B marketing teams. She enriches leads, routes inbounds to the right rep, builds campaigns from briefs, and handles reply management — working inside your existing Marketo, HubSpot, or Salesforce stack. allGood builds AI employees for the parts of marketing teams that never had enough coverage.
You’ve already committed to a pipeline number. Mary delivers it.
Start with one program. If it doesn’t generate pipeline in 30 days, walk away.
It will. That’s why we have 144% NRR — customers keep expanding because the math works.
Book a Demo →