Company
We built an AI employee for the marketing teams that never had enough coverage.
We built AI employees for pipeline generation — the operational work that never has enough coverage. allGood exists to give B2B marketing teams real operating leverage. Mary is the first expression of that: an AI pipeline manager built to handle the execution work that stalls pipeline.
What Sets Us Apart
Marketer-centric software, built with operator instincts.
We design for real go-to-market workflows: list ops, enrichment, routing, reply handling, and attribution.
Our bias is toward measurable output. Faster handoffs, cleaner data, better pipeline visibility, less manual drag.
The result is software that acts less like another dashboard and more like a teammate with clear responsibilities.
Team
The people behind allGood.
Ahmed Datoo
CEO & Co-Founder
Umair Akeel
CTO & Co-Founder
Noman Munif
CRO
Alysha Khan
AI Strategist
Natalie Kremer
AI Strategist
Milan Pandey
Product Manager
William Goodall
Member of Technical Staff
Yusef Qazi
Member of Technical Staff
Byeongung Ahn
Member of Technical Staff
Ibrahim Abotaleb
Member of Technical Staff
Jason Chen
Member of Technical Staff
Raahim Mukhtar
Member of Technical Staff
Mary
AI Pipeline Manager
Advisors
The advisors helping allGood.
Jeff Lawson
Founder, Twilio · CEO, Inertia
Gokul Rajaram
Board Member, Coinbase & Pinterest
Daniel Dines
Founder & CEO, UiPath
Lloyed Lobo
Co-Founder, Boast & Traction
Mike Rizzo
Founder, MarketingOps.com
What is pipeline generation?
Pipeline generation is the marketing work that creates qualified sales opportunities — campaigns, lead enrichment, ICP scoring, routing, and reply handling. It's the top of the B2B sales funnel and the ceiling on how much revenue a company can generate. Most pipeline problems are execution-capacity problems, which is what allGood builds AI employees to solve.
Who builds Mary?
Mary is built by allGood, a team of marketers, engineers, and operators who've run marketing inside B2B companies. The founding premise: the unsexy operational work behind pipeline — enrichment, routing, campaign execution — never has enough coverage, and it's exactly what AI is now good enough to do.
What does allGood do?
allGood builds AI employees for B2B marketing teams. Mary, the AI employee who builds pipeline, handles lead quality, campaign execution, and lead routing — the operational work that caps how much pipeline marketing can generate. allGood works inside existing stacks (Marketo, HubSpot, Eloqua, Salesforce) so teams don't rip and replace anything.
What is an AI marketing employee?
An AI marketing employee is software that does the job of a marketing role, not just a task. It has context about the company, reads and writes in the same tools humans do, and handles multi-step work end-to-end. Mary is an AI marketing employee covering the pipeline operations work teams never had enough coverage for.
Meet allGood