Netskope
Netskope is a global cybersecurity leader redefining cloud, data, and network security, trusted by thousands of customers, including more than 25 of the Fortune 100, to protect how their people, data, and applications connect.
Built on the Netskope One platform and one of the world’s largest private security clouds, the company holds more than 250 patents and is a repeat Leader in the Gartner Magic Quadrant for SASE Platforms. Netskope went public on the Nasdaq in September 2025, raising $908.2 million at a valuation of roughly $7.3 billion. Its marketing engine runs on Marketo and Salesforce, and after the IPO the volume of prospects and customers flowing through its events jumped to four or five times what the team had handled before.
The opportunity
That left Netskope’s marketing org with a clear choice: scale the team to match, or automate.
Doing it by hand was a non-starter. The manual version of list operations, common across marketing ops, means people processing imports around the clock, outside agencies brought in to clean and load lists, and errors at every handoff. Brandon Tan, Netskope’s Director of Marketing Operations, had run exactly that model at a previous company and knew it would not survive the new scale. Netskope chose to automate ahead of the surge rather than absorb it manually.
“We could not deal with that volume if it weren’t for Mary and the magic she brings us.”
Brandon Tan · Director of Marketing Operations, Netskope
What changed
Netskope launched allGood on its Marketo instance to run list imports. Today, Mary takes in every import request for the company’s regional events, trade shows, and webinars. She standardizes and cleans each list, loads it into Marketo, and syncs it to Salesforce for campaign attribution. Qualified leads route straight to the SDR team.
The company moved quickly because the playbook was already proven. At Brandon’s previous company, Mary’s role had grown from cleaning and loading lists, to routing qualified leads to the SDR team, to running the entire import process through Asana alongside the ops team and campaign owners, with every campaign automated end to end. Netskope is rebuilding that same motion at IPO scale.
Show the math
The story here is throughput, not headcount.
- After the IPO, Netskope’s event and campaign volume ran four to five times higher than the prior benchmark.
- The company forecasts six figures of event records and four figures of campaigns, all automated through Mary.
- Handling that by hand would have meant scaling both the team and the agency spend in step.
Volume scaled. The ops workload didn’t.
Team impact
For Netskope’s marketing org, automating intake, cleanup, loading, and attribution takes the manual processing and error risk out of the workflow, and lets the team absorb the volume jump without scaling headcount to match. Netskope plans to keep extending Mary’s scope across its marketing tech stack as the motion matures.
