Field Notes
Posts by Ahmad.
Strategy
What's Hype, What's Real: Asana's CMO on AI in Marketing
Asana CMO Prachi Gore on what AI can really do for marketing teams today, where the hype outruns reality, and how humans and agents will work together next.
Jun 28, 2026
Strategy
Marketo MCP 101: a crawl, walk, run, fly model
A maturity model for adopting the Marketo MCP — what it is, how it differs from Marketo AI, and how to go from your first query to autonomous campaigns.
Jun 25, 2026