HubSpot Gets Into AI List Uploads
I was at the Inbound event today and they demoed a list upload use case. I loved it! It solves a real problem, it's tractable, and customers genuinely need it -- it's something we built a while back at allGood.
What Impressed Me
I love how you can invoke a prompt to clean the data in a list (something allGood does). And I appreciated how you can restrict what data is provided to the prompt, something we've found to be key to reducing hallucinations.
In allGood, agents are restricted in what data they can see and what data they can change.
Being able to upload a list of leads seamlessly into HubSpot is a no-brainer for an admin. It was one of the first actions allGood took in our list upload use case. There was some genuinely good product thinking behind this launch.
Edge Cases Are the Real Product
We've spent a lot of time with customers on the list upload use case moving from demo-ready to production-ready. The trickiest part is supporting all of the corner cases that inevitably emerge. Everything works perfectly when the spreadsheet follows a standard format. But what happens when:
- The header row is not the first row but the third?
- There are multiple tabs in the spreadsheet -- which tab do you use?
- Several tabs contain identical leads with different event statuses -- which record takes priority?
With allGood, Mary does not expect anyone to follow instructions fully. She has seen dirty data, and she has learned to handle it.
We've even seen lists where the rows are color-coded red for users who don't opt in to marketing emails. There are lots of corner cases. We've worked hard on solving these for our customers, and what I've come to appreciate is that the edge cases customers call "real life."
Congrats to everyone who worked on this launch!
