Beyond Human Limits: How Generative AI Will Transform Marketing Teams

The Marketing Struggle: Juggling Design, Data, and Tech

Marketing is such a hard job because it requires you to be great with colors, numbers, words, and tech. Very few people are good in all of these areas. However, that’s all going to change with generative AI. 

Building the Dream Team: Creativity, Analytics, and Tech Unite

Prior to generative AI, CMOs build teams knowing no one person is a jack/jane of all trades. Every person has their superpower, whether it's creativity, analytics, or tech. Marketing teams mirror this - a mix of creatives, analysts, and technologists. This means teams get large fast. As do contractor budgets when hiring isn’t possible.

‍The Paradox of Growth: More People, Slower Processes

As teams get bigger, things take longer to get done. Take sending out a simple email for a webinar. First, the product marketing team drafts it, then it bounces between the Marketing ops team, an offshore developer, a designer, and RevOps- a whole bunch of steps for something that should be easy, right? BTW, it’s not uncommon for this to take 1-2 weeks to get done.

‍The Future is Now: Eliminating Handoffs with AI

The marketing team of the future will be very different. The handoffs get eliminated because as a marketer you’ll consult with AI to execute an idea. This means you can go from concept to launch in hours, not weeks. You’ll have the AI write the email for you. You’ll ask it to create the HTML code for your landing page. And then have it define and eventually set up the email in your marketing automation tool. Not to mention design the images used on your landing page. And have it create the SQL used for your business intelligence reports.

‍The GenerativeAI Advantage: A Warning for Marketers

If you’re a marketer worried about Generative AI, you should be. Those who learn how to use the technology will have an immediate advantage over their peers. They’ll be able to do more, move faster than others. 

I know what you’re thinking– the technology today is wonky. You need to understand how to create the perfect prompt to get the output you want. Plus have some basic understanding of the problem you’re trying to solve to guide the generative AI tool. All the while switching between multiple tools to accomplish any one task. 

‍The Evolution of Marketing: From Specialists to Generalists

But this will change over time. The systems will get more forgiving and easier to use. Prompts will get replaced with an easier way of instructing the machine. All of this means you’ll be able to do more by yourself. Which means over time, the marketing orgs of the future will go from specialists to generalists. 

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AI prompts used for this blog post:
ChatGPT

To create section headers:
Here is a blog post I've written. I want you to create section headers to break up the content. The section headers should be in markdown. Make the header engaging  with a hook to make the reader want to read the next section. Here's the blog post. 

To create a title:
‍Can you shorten this title to 5 words using the style of David Olgivy? Be sure to explain your logic.
Beyond Human Limits: How GenerativeAI Will Transform Marketing Teams

To create a blog summary:
Can you edit this blog summary to be simpler and easier to understand? Gen AI: The future is marketing teams staffed with jack of all trades

MidJourney
To create image:
Create a simple vector image of a marketer who embodies the essence of a 'jack of all trades' on a white background. The scene shows a dynamic office environment. The central character, a professional and confident marketer, is engaged in multiple activities that showcase their diverse skills. On one side, they are drafting an imaginative marketing campaign, surrounded by colorful sketches and storyboards, illustrating their creative flair. In another corner, they are analyzing data and metrics on a computer screen, highlighting their analytical acumen. Nearby, technical gadgets and tools are set up, demonstrating their technical expertise. The background should be bustling yet organized, reflecting a vibrant and multifaceted marketing workspace. --stylize 50